Sydney Sweeney’s recent ad campaign with American Eagle, starring Paul Walter Hauser and Halsey, has caused backlash at the box office. The movie, “Americana,” opened to an estimated $500,000 at the box office after debuting in 1,100 nationwide. In comparison, current blockbusters “Weapons,” “Freakier Friday,” and “Nobody 2” recently grossed $25 million, $14.5 million, and $9.3 million, respectively. The ad campaign, “Sydney Has Great Jeans,” a play on “good genes,” was criticized for having racist undertones. President Trump later defended Sweeney, stating that she had the “HOTTEST” ad out there for American Eagle. Despite the controversy, the film was never projected to be a major blockbuster hit and is still expected to be profitable for Lionsgate.
Sydney Sweeney’s latest film, ‘Americana’, has been a massive success at the box office.
