Cracker Barrel, an American restaurant chain, has announced that it will scrap its new logo after facing backlash over the rebrand. The company, which has 70,000 employees, aims to maintain its traditional American brand identity and serve delicious food. The chain faced strong pushback after introducing a new logo as part of a branding campaign last week, leading to a plummet in its stock. In light of the backlash, Cracker Barrel has chosen to select the right expertise to help define its evolved identity. The company’s collaborative team will work with its internal team to craft the next chapter of its brand story, one that resonates with loyal guests while welcoming new ones. President Trump pushed the company to revert to its original logo, stating that they should go back to the old logo, admit a mistake based on customer response, and manage the company better than ever before. The company, founded in 1969, has nearly 660 locations nationwide.
Cracker Barrel has reversed course and removed a new logo following backlash. ThuyTruongSpa 602
