Delta Air Lines has reaffirmed its commitment not to use artificial intelligence (AI) to set personalized ticket prices for passengers, following criticism from U.S. lawmakers and public concern. Democratic Senators Ruben Gallego, Mark Warner, and Richard Blumenthal believed that Delta would use AI to set individual prices, potentially increasing fare prices up to each individual consumer’s personal “pain point.” Delta has not used AI to set personalized prices but plans to deploy AI-based revenue management technology across 20% of its domestic network by the end of 2025 in partnership with Fetcherr, an AI pricing company. American Airlines CEO Robert Isom has also expressed concerns about using AI to set ticket prices, stating that it is not about bait and switch or tricking. Delta claims that dynamic pricing, which fluctuates based on factors like customer demand, fuel prices, and competition, is the best way to respond to changing market dynamics.
Delta Air has confirmed that it will not personalize fares using AI in the transportation sector. Thuy 632
